Resume

Summary of qualifications

Megan Fazekas-KingMegan Fazekas-King is an experienced communication professional proficient in social marketing and leveraging new media to raise awareness of nonprofit agencies. She has nine years of experience in marketing communication at large nonprofit organizations, in addition to applicable higher education training. She excels in finding new ways to reach target audiences, big-picture thinking, knowledge translation and project implementation.

Skills

Communication: writing, editing, graphic design, website maintenance, publication production, brand management, media relations, special event planning

Technology: Dreamweaver, InDesign, Illustrator, Photoshop, Word, Excel, PowerPoint, FileMaker Pro, VOCUS PR, content management systems (WordPress, Plone, Drupal, Open Text), social media, Google Analytics, Google Adwords, email marketing software (iContact, Mail Chimp, Constant Contact), Survey Monkey

General: budgeting, planning, project management, database management, data collection, reporting, problem solving, human relations, volunteer supervision, public speaking, donor and media relations

 

Education

2003 – 1999
BA, Mass Communication, University of North Carolina at Asheville

Professional experience

Present
National Alliance on Mental Illness North Carolina
Communications Specialist

  • Writes and disseminates press releases and letters to the editor on issues that involve NAMI North Carolina, such as policy issues, awareness weeks/months, program and affiliate announcements, events, and recently released publications
  • Oversees the development of all NAMI North Carolina print and electronic communication, including the annual report, brochures, print newsletters, email newsletters and other publications
  • Manages NAMI North Carolina’s website by writing and organizing content, and creating web-ready graphics
  • Manages NAMI North Carolina’s presence on Facebook and Twitter, including tracking social media metrics, and exploring other opportunities for social media outreach
  • Serves as the main point of contact for media interactions and actively engaging, cultivating and managing media relationships to ensure coverage surrounding NAMI North Carolina’s programs, special events, award recipient releases and public announcements
  • Helps NAMI affiliates with adhering to branding standards and other communications requirements
  • Enhances the current and establishes new partnerships with organizations who’s missions align with NAMI in order to cross-promote various awareness events & activities as well as services available for those affected by mental illness
  • Works with Director of Development & Special Events to help promote awareness of and attendance at events and conferences

Jan 2013 – March 2013
UNC Lineberger Comprehensive Cancer Center, Chapel Hill, NC
E-Content Developer, Office of External Affairs

  • Managed UNC Lineberger’s website presence, editing content and managing email marketing programs
  • Managed social media channels including Facebook, Flickr, Twitter and YouTube, including tracking social media metrics
  • Served as videographer and video editor, also occasionally serving as event photographer
  • Worked with a Plone CMS website development agency to make technical improvements to the website in order to improve performance and appearance
  • Ensured UNC Lineberger’s brand standards are implemented and consistent throughout online media
  • Led efforts to continually capture email addresses and enhance the accuracy of internal and external email lists through direct inquiries, events, volunteers, and communication with other departments and divisions
  • Enhanced the online fundraising program and coordinating internal communication across UNC Lineberger and UNC Cancer Care, working with key clinical leadership at UNC Health Care

March 2013 – Dec. 2011
UNC Center for Maternal and Infant Health, Chapel Hill, NC
Communications Consultant, Every Woman Southeast

  • Served as a communication advisor to the multi-state coalition
  • Provided key electronic communication through the development and dissemination of a monthly e-mail newsletter, managing social media sites
  • Engaged in brand marketing and communication strategies

March 2013 – Aug. 2006
March of Dimes Foundation, Raleigh, NC
Communications Coordinator, March of Dimes North Carolina Preconception Health Campaign

  • Developed and implemented annual communication plan to increase awareness of the organization, its programs and activities
  • Ensured consistent messaging in educational and training materials, media outreach and public promotions through designing educational programs and creating campaign materials
  • Designed and tested new social marketing brochures and incentive items
  • Managed website redesign projects by writing content and overseeing site development and design implementation
  • Explored new opportunities for outreach, such as online social networking, blogging, e-mail marketing and other new media
  • Wrote, designed and disseminated press releases, news articles, letters to the editor, membership newsletters, tool kits, press kits, partnership messages and other campaign messages
  • Participated in professional conferences by exhibiting materials, creating presentations and presenting to various audiences
  • Purchased media advertisements from a variety of outlets, such as television, newspaper, radio and websites
  • Assisted with TV and radio ad production and created print ads
  • Organized and shot photography for use in printed materials
  • Visited the offices of our state senators and representatives to advocate for funding and increase awareness of our causes
  • Managed vendor relationships and solicited bids

July 2006 – Dec. 2005
Child Care Services Association, Chapel Hill, NC
Communications Associate, Development and Communications Division

  • Wrote, edited and designed publications, newsletters, direct mail, media releases, invitations and promotional materials
  • Built relationships with the media by pitching story ideas, tracking news coverage, writing articles and managing the media database
  • Coordinated and planned special events, such as the legislative breakfast
    and working with others to prepare for the annual auction and dinner
  • Created and implemented marketing, media relations and public relations plans in order to increase the awareness of the organization, its programs and activities
  • Maintained the staff Intranet photo directory, updated the website and assisted with the redevelopment of the new agency website

Nov. 2005 – Aug. 2004
Child Care Services Association, Chapel Hill, NC
Communications Assistant, Development and Communications Division

  • Assisted with special events, such as an annual auction and dinner, legislative breakfast, fundraising raffle, focus groups and meetings
  • Solicited and tracked individual and corporate donations, maintained a development database and drafted donor correspondence
  • Provided customer service to internal and external clients, donors, and media representatives
  • Coordinated the details of an agency-wide branding assessment, from collecting branding evidence to scheduling community focus groups

July 2004 – July 2003
Reynolds & Reynolds of Florida, Inc., Longwood, FL
Assistant Account Representative

  • Supported account managers by prospecting, marketing, processing incoming calls, providing customer service, entering data into a database and spreadsheets, and assisting with general office and organizational needs

May 2003 – Jan. 2003
The Health Adventure, Asheville, NC
Marketing Intern

  • Wrote media releases, designed brochures and participated in event planning for a nonprofit children’s health and science museum

Presentations

  • July 8, 2015 (accepted) - Investing in Communications and Marketing can make a Difference at the State and Local Levels, Poster Session, NAMI National Convention, San Francisco, CA
  • November 13, 2014 – Marketing 101 – Presentation to NAMI NC affiliate organizations via Webinar, Raleigh, NC
  • October 2, 2012 – North Carolina Preconception Health Campaign’s Social Marketing Campaign. Guest lecturer, Case Studies in Public Relations, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill
  • August 22-23, 2012 – Using Social Marketing to Reach Women with Preconception Health Messages. Birth Matters: Best Practices to Improve Pregnancy Outcomes and Family Health, Greensboro, NC
  • August 9, 2012 – Bundling Preconception Health Messages: Results from Focus Groups with Non-Pregnant Women in North Carolina. National Conference on Health Communication, Marketing and Media, Atlanta, GA
  • May 14, 2012 – Women and Health: Getting Your Message Across to Patients. Webinar presented by the March of Dimes NC Preconception Health Campaign as a part of National Women’s Health Week
  • October 4, 2011 – North Carolina Preconception Health Campaign’s Social Marketing Campaign. Guest lecturer, Case Studies in Public Relations, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill
  • June 14, 2011 – Healthy Habits for Life: Using evidence-based healthy weight messages to develop a consumer booklet for 18-24 year-old African American women in North Carolina. National Summit on Preconception Health, Tampa, FL
  • March 23, 2011 – North Carolina Folic Acid Campaign’s Social Marketing Campaign. Guest lecturer, Case Studies in Public Relations, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill
  • October 13, 2010 – North Carolina Folic Acid Campaign’s Social Marketing Campaign. Guest lecturer, Case Studies in Public Relations, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill
  • June 17, 2010 – North Carolina Folic Acid Campaign’s Social Marketing Campaign. Webinar to a national audience through PKIDS
  • December 2, 2009 – North Carolina Folic Acid Campaign Training to the NC CARE-LINE. Raleigh, NC
  • August 13, 2008 – North Carolina Folic Acid Campaign’s Social Marketing Campaign. National Conference on Health Communication, Marketing and Media, Atlanta, GA

Professional affiliations

Every Woman Southeast, UNC Center for Maternal and Infant Health, Education and Communications Committee, 2014-2015

Every Woman Southeast, UNC Center for Maternal and Infant Health, Communications Committee Chair, 2012

Preconception Health Consumer Workgroup, CDC, Member, 2012